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Choosing the Right Agile Coach for Your Business

Choosing an Agile coach is a significant decision that can impact your business's success. A good coach can guide your Agile transformation, providing valuable insights and support. But how do you choose the right Agile coach for your business? Here are some factors to consider:

1. Experience and Credentials

Look for a coach with a solid background in Agile practices, demonstrated by their experience and credentials. They should be familiar with various Agile methodologies, like Scrum and Kanban, and have relevant certifications. At adaptlabs we have the following certifications

  • ICAgile - Agile Coaching

  • Scrumalliance - Certified Advanced Scrummaster

  • Scrummalliance - Certified Scrummaster

  • Scrum@Scale - Certified Scrum @ Scale Practioner

  • Scaled Agile Inc. - Certified SAFe practioner

2. Industry Knowledge

While Agile principles apply across industries, having a coach with experience in your specific industry can be beneficial. They'll understand the unique challenges and opportunities your business faces.

3. Coaching Style

Each Agile coach has their coaching style. Some are more hands-on, while others prefer to guide from the sidelines. It's crucial to find a coach whose style aligns with your team's needs and preferences.

4. References and Reviews

Consider asking for references from the coach's past clients. Reviews and testimonials can provide insight into the coach's effectiveness and the experience of working with them.

5. Alignment with Your Values

Your Agile coach will play a critical role in shaping your business culture. Therefore, it's essential to choose a coach whose values align with yours. Their approach to Agile should resonate with your business's vision and values.

6. A Good Listener

A good Agile coach is a good listener. They should be able to understand your challenges, concerns, and aspirations, and tailor their coaching approach accordingly.

7. Adaptability

Every business is unique, and so is every Agile transformation. Your coach should be flexible and adaptive, capable of tailoring their approach to fit your specific needs and circumstances.


Finding the right Agile coach is an investment in your business's future. Take your time to research, meet with potential coaches, and trust your instincts. If you're currently on the hunt for an Agile coach, I would be delighted to discuss how I could support your Agile journey.

Rich Carter
Agile Coach and Scrum Master

Richard Carter